Women are more likely to gamble while men are more likely to bet on sports, according to a new study by subsidiary BritishGambler.
A study of online casino visitors from January 1st to July 31st analyzed the behavior of new customers, making deposits at 526 UK sites. BritishGambler also surveyed 850 people to learn more about player motivations.
Researchers found that 78% of those who preferred the so-called “lucky slots” were women. However, when it comes to betting, it's quite the opposite. According to the data obtained, 72% of the bettors are men.
From this, the organization drew several conclusions. For example, that men are more attracted to competitions because of their skills and experience.
BritishGambler's Alexander Kostin said: “It's very interesting to look at the difference between male and female betting behaviour. The study showed that the former are attracted to betting on skill-based outcomes. Also, we have found that even some gambling games are male dominated. An example is poker, where the outcome of the game is heavily dependent on chance. At the same time, 83% of online poker players are men.”
Kostin also noted that women tend to choose entertainment separately from men. At the same time, the fairer sex is now much more likely to bet on sports than in the past.
Research has shown that almost 50% of bets at Royal Ascot this summer were made by women. However, Kostin noted that 78% of the gamblers supported a particular animal “because of the name or color of the horse and also wanted to bet on the jockey.”
Interesting insights were also gained about how different genders deal with failure. According to the study, women rarely talk about their losses, while men tend not to be shy. This is attributed to the latter's desire to show that they can afford any unsuccessful investment.
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