UK Parliament postpones ban on marketing to vulnerable consumers

The introduction of new rules in the UK preventing operators from interacting with consumers at risk of gambling-related harm has been postponed until next year. This was announced by a representative of the regulator on September 2nd.

According to the UK Gambling Commission, some of the rules related to the Social Responsibility Code will still be introduced on September 12th. However, the most important changes will be adopted in February 2023 at the earliest. The decision was taken shortly after industry representatives requested an extension due to technical issues.

The new rules now give operators more time to take timely action when exposed to the vulnerability indicators described in the Commission's guidance . The requirement to prevent marketing activities, including bonus offers, to vulnerable populations is not yet a law.

The Customer Experience Guide for Online Operators, published in June 2022, will also be revised. There will be extensive consultation on the matter.

The requirements, which will come into effect in September, will include monitoring a specific set of metrics to identify harm from gambling and introducing automated processes for those who show different behavior.

The Gambling Commission said: “After careful consideration, we have determined that most of the new rules will come into effect on September 12 as planned. Online operators are already communicating effectively with customers, and the new requirements reflect the steps we believe are necessary to meet that responsibility.”

The consultations are expected to start at the end of September and last six weeks. The commission stated that all opinions expressed during the discussion will be taken into account before taking a decision on management's compliance with the new requirements.

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British Parliament postpones ban on marketing to vulnerable consumers

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